Quisp is Still Riding that Ol’ Victory Train

Published Tuesday April 3, 2007 by Elliot

quisp

Introducing Quisp, the Crunchy Corn Cereal. Just kidding, this cereal is totally old…but you can buy it brand new…online! Here is the story of Quisp, and his(?) heroic adventures through the 60s, 70s, 80s, 90s and today.

A long long time ago, in a place far far away, possibly in space, Quisp and Quake had a battle that would echo throughout the ages…an immortal dance to win the affection of the hungry hungry humans below. But only one cereal icon could reign supreme…

Wikipedia has the scoop:

Quisp and Quake were two sugar-sweetened breakfast cereals originally released in 1966 in the U.S. by The Quaker Oats Company and generally advertised together (during the same commercial) as products competing against each other. The very successful ads were cartoons created by Jay Ward of Rocky and Bullwinkle fame, and used some of the same voices, including Daws Butler as the voice of Quisp (an alien) and William Conrad as the voice of Quake (a miner).

In 1972, a contest was held by Quaker Oats to see whose was the most popular of the two cereals. Quisp won and Quake retreated under ground. Quake reappeared in a new cereal called Quangaroos where he obtained an orange kangaroo as well as putting his mining helmet down in favor of an Aussie motif (long before Jacko, Paul Hogan and Men at Work).

In the late-1970s, Quisp was removed from grocery stores due to low sales. It was re-introduced in the 1990s as the “first Internet cereal“, and is still in limited distribution. It can currently be found in a handful of stores in Massachusetts, Colorado, Wisconsin, New York, Pennsylvania, Connecticut, Ohio, and Illinois.

Filed under Fun Stuff, History

Comments (2)

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  1. Willie says:

    I live in a 2D world that sometimes swells into a third dimension. What, you ask? I don’t want the syrup, doc. I need more Quisp.

    willie

    Posted Tuesday April 3, 2007 @ 3:52 pm
  2. Lisa Kovitz says:

    Cereality Cereal Bar & Cafes serve Quisp…happily.

    Posted Wednesday April 4, 2007 @ 8:56 am

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