Sometimes a commercial is done just right, such that it really strikes a nerve with the target demographic. Enter Hippie Hot Mom. General Mills’ has a new commercial for Total in which a kid finds an old pair of her mom’s hippie jeans and starts to wear them, declaring that her mom is way too fat to wear them anymore. Determined to get slim enough to wear her favorite jeans once again, and to show up her tramp of a daughter, she takes up eating bowl after bowl of Total until she eventually takes her jeans back, and shows her daughter a thing or two about being a slut.

This just seemed so right to genuine Hippie Hot Mom Evelyn McDonnell. The commercial also inspired Evelyn to become a ‘cool mom’ and introduce her daughter to Jay-Z. She also has tattoos, and a pop culture column in the Miami Herald. ‘You have a cool-ass mom!’ someone once told her daughter. So there ya go.

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