The Kellogg Company reported lower fourth quarter earnings on Tuesday Jan 30. While retail sales in the snack unit continue to grow, sales in the cereal division are down 3%. Kellogg is blaming their profit loss on increasing commodities pricing in addition to inflation and rising fuel costs. The graph below shows Kellogg’s stock price. The letter D indicates the company’s announcement of the 4th quarter loss. The letter C most likely represents the word Cereal. I recommend that you go out and buy some Corn Pops, unless you want that blue line to continue to drop! (And no one wants that)

Via MSNBC