Kurt Vonnegut, American novelist, humorist, satirist, humanist, and counterculturist died late Wednesday night in Manhattan, NY. As cereal lovers, you may know him as the author of the 1973 novel, Breakfast of Champions. I would like to encourage you all to take a closer look at Kurt’s work if you haven’t had [...]

Those folks in the great north have many things to be proud of. They have uplifting commercials, great healthcare, and snowangels. Of course there are two things both the United States and Canada enjoy: cereal and speeding.
A man in Innisfil, Ontario was pulled over for speeding on Tuesday. Police noticed him driving erratically and continued [...]

You know how the NCAA will have 2 sets of t-shirts printed and 2 sets of caps manufactured on the night of the championship game? One for each team, so that they will be prepared to hand out the goodies no matter who wins? Well this is kind of what I did for today, [...]

Quaker recently announced a new cereal called Life: Chocolate Oat Crunch. The Life cereal is pretty much the same, the kicker is that they added chunks of real chocolate. To advertise this tag team of flavor they launched a new website: Chocolate Comes to Life. It is pretty nice looking and all done in flash. [...]

Late last night, and early this morning, television’s The Food Network aired the latest competition from its series of competitive food building…competitions, known as The Food Network Challenge. On this very special episode, 3 Pastry Chefs and 1 Ice Carver were put to the task of each constructing a fabulous city skyline, out [...]

Since we started this site, I have learned a lot about cereal. On my daily search for all cereal related news I discover grand new adventures in my wheat obsession. Today was no different than any other. I discovered that somewhere in Europe people put syrup on their cereal. Now I do not know if [...]

I didn’t want to be the first to broach the subject, so luckily Gerber has taken that awkward responsibility from me. Any guesses as to what they recommend as a baby’s first solid food? I’ll give you a moment to read the banner at the top of the page…
That’s right, baby! Cereal. Cereal served with [...]