As a follow-up to our hard hitting piece on Nestle’s new Russian venture, I have decided to venture out to Switzerland to experience the goodness first hand. I will be out of the dear U.S. of A until next Wednesday so look forward to sporadic updates from the land of plenty (of Rolex stores).

On a side note, any lovely Swiss Miss with a fondness for cereal and the subtle charms of an American blogger care to show me around Zurich for a week? Hit me up if you know any good spots!

dan AT cerealblogger Dot com

[edit: This picture Elliot found for this post makes me barf every time I look at it]